One of the primary goals of a website is to engage customers and drive more business to your company. After designing a website, sharing the site to social media networks such as Twitter, Facebook and LinkedIn will help you to successfully drive visitor traffic.
The first thing to take into consideration when posting to Facebook or Tweeting is when to do so and how often. Facebook posts and especially Tweets do not last very long so the more frequent, the better. People don’t usually go back to a tweet or a post they read two days ago. Your connections are looking for something new. Social media posts are also easily lost among all of the other tweets/posts on Facebook and Twitter. In addition to how often, when you post also affects the amount of traffic to your page. Studies have shown that posting on certain days and times influences amount of engagement by users. During lunch hours and evenings are the best times. The best days to post are on weekends. Engagement is 17% higher on Twitter, and 18% higher on Facebook during the weekend. Posting with images will also be beneficial as they receive about 40% more interaction than those without.
Having a share-friendly site also draws in more traffic to your page. Letting your visitors share your content with their social networks gives your content the opportunity to be more viral. More people will view your site when they see other people have shared or liked it. Users are more engaged and stay longer when their real identity and real friends are driving the experience through social plugins. These share buttons will also provide credibility and let users easily find your site. Share buttons should be placed in close proximity to the content being shared, or near the top of the page to avoid making your readers search for the share button. They typically look like the image below, but there are many different styles to choose from.
Another concept to keep in mind is Search Engine Optimization, which will help users find you by increasing the visibility of your website in a search engine’s search results. Using specific, long-tail keywords when creating post titles or page descriptions will deliver the customers you want, which is also important.
The last but most important guideline is the use of quality content. If you want users to engage and share your content, then you have to provide them with something that is worth sharing. Even if you use all these strategies, there is no replacement for having worthwhile products and a little bit of friendly advice from Innovise.