Minimalism – Less is More

Minimalism is one the most effective design approaches when building a website. It produces less clutter and noise, therefore creating a more memorable and pleasing experience for the audience viewing your page. Converting to a minimalist design means having less pages of information, but you will find the results to be very beneficial. Applying this approach to the design of your web site will make your content easier to load, as well as read. You will also find your site will look much more professional.

The saying that less is more is the perfect depiction of what minimalism is. Having a site that’s clutter free will get your point across in the most efficient way. Getting rid of everything that is not essential will increase the quality of your site. Another important thing to keep in mind is that clutter and the overuse of ads will distract users and turn them away from your page.

Minimalist websites will also display better and faster on mobile device screens. Maintenance and updates will be much easier with a lighter website, and also decrease load time, therefore making a more pleasant user experience. The lighter your site, the better.

Implementing a minimalist approach to the design of your website can be a smooth process if you have a good understanding of layouts and grids, and can apply these things when developing your site. Here are a few tips to start with when converting your site and simplifying content:

  • Minimizing your content is the first step. Remove all junk, and only keep information that helps get your main message across.

  • More than 4-5 navigation pages is usually unnecessary.

  • Keeping graphics to a minimum helps with not overwhelming your visitors.

  • Any kind of “feeds” such as popular feeds, recent feeds, or Facebook and Twitter feeds, will distract your users from what is important.

The last element to take into consideration is style. This includes textures, colors, and fonts that will attract your audience. Textures can make your website more appealing when used with fitting colors and fonts. Having 2 or 3 colors is best because it is simple and consistent. When it comes to fonts, using something simple and appealing is imperative when going for a minimalist approach.

Innovise helped develop a minimalist website for Rye, a local Louisville restaurant, that is simple yet effective. This site beautifully demonstrates all of the elements of minimalism, and gives a clean and professional impression to visitors.

Minimalism is a very beneficial approach to web design. It gives your users what they want, which is clear, concise, and useful information.

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